Legal
Last updated: April 2026
Intently.io ("Intently", "we", "our") operates a server-side intent intelligence platform that helps growth teams capture, route, and activate first-party behavioural data while preserving user privacy.
Data controller: Intently Inc., registered in Delaware, USA. Questions about this policy can be directed to privacy@getintently.io.
Account data
When you create an account we collect your name, email address, company name, and billing information.
Platform usage data
We collect telemetry about how you interact with the Intently dashboard — pages visited, features used, and support interactions — to improve the product.
End-user event data
When you deploy Intently on your website, your visitors' behavioural events are processed through our servers. This data is processed on your behalf as a data processor. We never sell or share this data with third parties for advertising purposes.
Cookies
We set strictly necessary session cookies for authentication. If you enable analytics, we may set first-party analytics cookies. No third-party advertising cookies are set by our service.
We use account and usage data to: provide and improve the platform; communicate product updates and security notices; process billing and prevent fraud; and comply with legal obligations.
End-user event data is processed only to deliver the service you have configured (e.g. server-side conversion tracking, A/B test assignment, connector forwarding). It is never used for profiling unrelated to your account.
Where GDPR applies, we rely on the following legal bases: (a) Contract — processing your account data to fulfil our agreement with you; (b) Legitimate interests — improving our platform and ensuring security; (c) Consent — optional analytics and marketing emails you can withdraw at any time.
We may share data with: infrastructure sub-processors (e.g. cloud hosting, CDN providers) under appropriate data processing agreements; payment processors to handle billing; professional advisers; and law enforcement where legally required.
A current list of sub-processors is available at getintently.io/subprocessors.
Your data may be processed in the United States and other countries. Where we transfer data outside the EEA or UK, we rely on Standard Contractual Clauses or other adequacy mechanisms approved by relevant supervisory authorities.
Account and billing data is retained for the duration of your subscription plus 7 years for legal and tax purposes. End-user event data retained under your account is subject to the retention period configured in your plan settings (default 90 days). You can export or delete data at any time from your account settings.
Depending on your jurisdiction you may have the right to access, correct, delete, restrict, or port your personal data, and to object to certain processing. To exercise these rights, email privacy@getintently.io. We will respond within 30 days.
California residents may also submit a request under the CCPA/CPRA. We do not sell personal information as defined by California law.
We implement industry-standard security measures including encryption in transit (TLS 1.2+), encryption at rest (AES-256), role-based access controls, and annual penetration testing. No method of transmission or storage is 100% secure; we encourage you to contact us immediately if you suspect unauthorised access.
Our service is not directed at individuals under 16. We do not knowingly collect personal data from children. If you believe we have done so, please contact us to arrange deletion.
We may update this policy from time to time. We will notify you by email and/or an in-app banner for material changes at least 30 days before they take effect. Continued use of the platform after the effective date constitutes acceptance of the updated policy.
Intently Inc., Attn: Privacy Team, privacy@getintently.io.