Capabilities

Better tracking.
Better attribution.
AI that cites both.

Intently is server-side attribution for ad buyers who cannot afford to lose conversion signal. Nine transparent models, CRM + Stripe revenue, ad spend ROAS, and delivery proof with match quality — plus AI that cites the numbers.

See what Intently captures on your site. Confirm where it delivers — and which channels earned the credit.

How it stacks

  1. Better tracking

    First-party capture + delivery proof

  2. Better attribution

    Inspectable models on complete signal

  3. AI that cites both

    Answers grounded in model, window, and ROAS

Attribution with proof

Know which ads drive revenue — and prove each platform received the conversion

Better tracking means better attribution. Intently credits revenue on server-captured signal with nine inspectable models, CRM and spend for ROAS, and logs whether each destination accepted the event.

  • Nine attribution models and 1d–lifetime lookback on complete first-party data
  • Stripe + HubSpot/Salesforce closed-won and Meta/Google/Microsoft spend ROAS
  • Journey inspector, delivery proof, and match quality per conversion
Attribution report
app.intently.io/attribution

Marketing attribution

Last-touch · 30 days

Stripe linked
ChannelConv.RevenueROAS
Google Ads142$48,2904.2x
Meta98$31,4403.1x
TikTok54$12,8802.8x
Organic76$18,220
All conversions include delivery proof per destination
Differentiator

Marketing attribution

Better tracking means better attribution. Nine inspectable models, Stripe + CRM closed-won, ad spend ROAS, journey credit, and delivery proof with match quality — on complete server-captured signal.

Core

Capture & delivery visibility

See what Intently captures on your site in the debug overlay. Confirm where it delivers in your dashboard — without GTM preview mode or guessing whether client pixels loaded.

Core

Server-side destinations

Collect with a first-party SDK, then route conversions server-side — without loading third-party ad pixels in the browser.

Core

Consent management

Reads Consent Mode v2 and major CMPs. Consent is enforced server-side before events are stored or routed to destinations.

Form & content intelligence

Automatic form field tracking, section engagement, and reading depth — no manual event setup required.

AI

Intently AI

Ask across ad spend, attribution, and first-party behavior in one place — cited answers on model, window, and ROAS, plus form and content questions GA4 never sees.

Real-time event stream

Watch events as they arrive. Filter and search the stream, with optional live updates — inspect payloads without leaving the product.

Engagement scoring

Content engagement scores reflect reading depth and section interaction. Use them in Ask and alongside converting sessions — not a black-box “intent” grade.

Platform integrations

Forward conversions server-side to GA4, Meta CAPI, TikTok, Snapchat, LinkedIn, Pinterest, X, and Segment — with optional webhooks for custom pipelines.

REST API & webhooks

Track API and product APIs for your stack. Forward events to a customer webhook, or pull reports from Attribution and analytics endpoints.

Reporting & export

Dashboard, Attribution, campaigns, and conversion views with the filters you need. Export attribution reports to CSV.

At a glance

Intently vs. the typical stack

CapabilityIntentlyTypical stack

Complete first-party capture

Multi-touch models + journey inspector

~

CRM + Stripe revenue on ad journeys

~

Ad spend → campaign ROAS

~

Delivery proof + match quality

AI that cites attribution numbers

Single pipeline (no tag-manager maze)

AI influence

Your data is complete. Now make it actionable.

Because Intently captures rich behavioral signal server-side, AI can answer questions about intent, content, and conversion friction — not just pageviews. Ad spend and attribution live in the same pipeline, so Ask cites ROAS and model math.

Which campaigns have ROAS under 0.5x on last-touch?

Why do linear and last-touch disagree on Meta?

Which channels drive closed-won pipeline this month?

See AI architecture & demo
app.intently.io/analytics/ask

Intently AI

“Which landing pages drive the most high-intent sessions before purchase?”

Answer

Pricing and product comparison pages account for 61% of sessions that convert within 7 days.

/pricing — 34% of high-intent sessions
/compare — 27%
/demo — 19%
InsightChartExport

See every capability live

Intently captures what other tools miss, attributes revenue with models you can audit, proves delivery to ad platforms, and uses AI to explain — with citations, not invented credit.

No single stack gives ad buyers complete first-party capture, nine inspectable attribution models, CRM + spend ROAS, delivery proof with match quality, and AI that cites the math — in one pipeline you can audit end to end.