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analytics & data.

Guides, deep-dives, and opinion from the team building Intently. No fluff.

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Analytics

The cookieless future is here — here's what actually works

Third-party cookies are gone for 30% of browsers. Here's how leading growth teams are rebuilding their measurement stack around first-party data.

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Intently Team

Apr 14, 2026 · 8 min read

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Technical

6 min read

Server-side tracking explained: what it is and why it matters

A plain-English breakdown of how server-side event collection works, why it captures more data, and when you need it.

Apr 8, 2026

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Compliance

10 min read

Consent Mode v2: the complete implementation guide

Google's Consent Mode v2 is now mandatory for EU traffic. We break down what changed, what you need to do, and how Intently handles it automatically.

Mar 28, 2026

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Product

7 min read

How to use intent scoring to prioritise your pipeline

Not all visitors are equal. Learn how behavioral scoring can help your team focus on the accounts most likely to convert this week.

Mar 19, 2026

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Integrations

5 min read

Meta Conversions API: server-side setup without the headache

Client-side Meta Pixel is losing accuracy. Here's how to set up the Conversions API via Intently in under 20 minutes.

Mar 11, 2026

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Technical

9 min read

Why server-side A/B testing beats client-side every time

Flicker, sampling bias, and ad-blocker interference. Here's why moving experiments to the server is the right call for serious teams.

Feb 27, 2026

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