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analytics & data.

Guides, deep-dives, and opinion from the team building Intently. No fluff.

FeaturedAnalytics

The campaign dies in the redirect. A first-party record keeps it.

Double tags, stripped UTMs, and a Google or Stripe hop that looks like direct traffic are one problem: the campaign lived in the URL. Here is what a single first-party record fixes, and what you still wire on purpose.

Oct 9, 2026 · 8 min read

FeaturedAnalytics

Run an attribution audit before you pause another campaign

Bad ROAS is a hypothesis until capture, consent, delivery, match quality, and model disagreement check out. Here is the one-afternoon audit media buyers should run first, plus the free playbook that walks it.

Sep 24, 2026 · 8 min read

7 min read

Pause or scale: decide with ROAS, delivery proof, and model disagreement

A practical checklist for media buyers: when last-touch ROAS under 0.5× means pause, when it means fix delivery, and how Intently can Apply pause or +20% budget on Meta/Google/Microsoft with confirm.

Sep 11, 2026

6 min read

Your Meta ROAS is incomplete until match quality and delivery land

Spend and attributed revenue alone can mislead. Here is how match quality, acceptance rates, and failed CAPI sends change pause and scale calls.

Sep 8, 2026

8 min read

The cookieless future is here. Here's what actually works

Third-party cookies are gone for 30% of browsers. Here's how leading growth teams are rebuilding their measurement stack around first-party data.

Aug 21, 2026

6 min read

Server-side tracking explained: what it is and why it matters

A plain-English breakdown of how server-side event collection works, why it captures more data, and when you need it.

Aug 19, 2026

10 min read

Consent Mode v2: the complete implementation guide

Google's Consent Mode v2 is now mandatory for EU traffic. We break down what changed, what you need to do, and how Intently handles it automatically.

Aug 14, 2026

7 min read

How to use intent scoring to prioritise your pipeline

Not all visitors are equal. Learn how behavioral scoring can help your team focus on the accounts most likely to convert this week.

Aug 12, 2026

5 min read

Meta Conversions API: server-side setup without the headache

Client-side Meta Pixel is losing accuracy. Here's how to set up the Conversions API via Intently in under 20 minutes.

Aug 7, 2026

9 min read

Why server-side A/B testing beats client-side every time

Flicker, sampling bias, and ad-blocker interference. Here's why moving experiments to the server is the right call for serious teams.

Aug 5, 2026

8 min read

Last-touch attribution is lying to you

Credit that always lands on the last click hides the ads that actually started the journey. Here is how multi-touch models change budget decisions.

Jul 31, 2026

6 min read

Delivery proof: knowing each destination accepted the conversion

Sending events to Meta CAPI or GA4 is not the same as knowing they were accepted. Match quality and delivery logs close the gap.

Jul 29, 2026

7 min read

AI that explains attribution without inventing credit

Ask which campaigns to pause and get answers grounded in your models, lookback windows, and ROAS — with citations, not vibes.

Jul 24, 2026

Free playbook

The Attribution Audit Playbook

A one-afternoon checklist to run before you pause or scale.

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