Why Intently
Client-side tags often lose conversion signal silently. Black-box credit tools hide the math. Intently starts with first-party capture — attributes with models you can audit, proves each conversion reached your ad platforms, and uses AI on behavioral data GA4 cannot see.
Starting line
Begins where signal is captured
Begins where credit is assigned
The problem
Every layer between your site and your ad platform is a place data can disappear. Most stacks accept that as normal.
Browser extensions often block third-party scripts before they fire. Meta, TikTok, and GA4 tags never see the conversion — and you never know it happened.
When a visitor denies marketing cookies, client-side pixels are supposed to stop — but enforcement is fragile, inconsistent, and impossible to audit at scale.
Server-side tools hide delivery failures. Client-side tools hide blocked events. Most stacks give you channel reports built on incomplete data — without proof conversions reached ad platforms.
Most stacks buy a CMP, a tag gateway, pixels, and attribution — and hope the handoffs hold. Each layer has its own config and blind spot. Signal disappears between them.
Our thesis
Most attribution is built on pixels that never fired — and most dashboards cannot prove conversions reached your ad platforms. Intently captures complete first-party signal server-side, credits revenue with nine transparent models you can inspect, ties Stripe and CRM closed-won to the same journeys, syncs ad spend for ROAS, verifies delivery with match quality, and uses AI to explain the numbers with citations — not invented credit.
The product
Intently is not a tag manager or a dashboard bolt-on. You get capture health, destination delivery, and revenue attribution in one place you can audit.
Analytics overview
Last 30 days
Events
284K
+12%
Sessions
41.2K
+8%
Users
18.6K
+6%
Server-side recovery
23%
vs client-only
Events over time
Where the pipeline starts
Attribution dashboards usually begin where credit is assigned. Intently begins where signal is captured — so ROAS is not built on events that never fired.
Stage 01
Capture
First-party SDK + Track API on your domain
Stage 02
Consent
Enforced server-side before storage or routing
Stage 03
Attribute
Models, journeys, CRM + spend ROAS
Stage 04
Deliver
Server-side destinations with acceptance proof
Stage 05
Explain
AI that cites model, window, and ROAS
Category
Capture
Consent
Attribute
Deliver
Explain
Intently
Unified pipeline
Attribution platforms
Media-buyer dashboards & MMM
Server-side tag gateways
CAPI relays & sGTM hosts
CDPs & event routers
Warehouse & destination pipelines
Product analytics
GA4 & product suites
The visual gap that matters: everything left of a category’s starting line is where incomplete pixels and silent delivery failures become “true ROAS.”
Owns = category strength · Partial = some tools cover it · Consumes = depends on pixels / platform data · Upstream = before that category’s typical entry point. Category comparison — not a named-vendor scorecard.
Competitive landscape
Most stacks buy a CMP, a tag gateway, pixels, and attribution — and hope the handoffs hold. Intently is the tracking infrastructure: capture, server-side consent, routing, and delivery proof — so you are not assembling that layer yourself.
CAPI relays & sGTM hosts
Strong at
Typically missing
Media-buyer dashboards & MMM
Strong at
Typically missing
Segment-style pipelines
Strong at
Typically missing
GA4, product analytics suites
Strong at
Typically missing
CMP & consent-mode tools
Strong at
Typically missing
One pipeline
Capture, server-side consent, routing, and delivery proof in one pipeline — so you are not assembling that layer yourself.
The assembled stack
Tag gateway
You sent it — but did Meta accept it?
Attribution tool
Credit runs on pixels that never fired.
CMP
Consent breaks client-side enforcement.
CDP / warehouse
Signal degrades at every sync.
Analytics + AI
AI sees pageviews, not intent behavior.
Each piece can work in isolation. The failure is the handoff — and there is no single view from capture to credited revenue to delivery proof.
What Intently is
Most stacks buy a CMP, a tag gateway, pixels, and attribution — and hope the handoffs hold. Intently is the tracking infrastructure: capture, server-side consent, routing, and delivery proof — so you are not assembling that layer yourself.
Capability matrix
Category-level comparison — not a vendor list. Partial (~) means some tools in the category cover it, often via a separate product or integration.
| Capability | Intently | Tag gateways | Attribution | CDPs | Analytics | Consent |
|---|---|---|---|---|---|---|
| Complete first-party capture | ~ | ✕ | ~ | ~ | ✕ | |
| Multi-touch models + journey inspector | ✕ | ~ | ✕ | ✕ | ✕ | |
| CRM + Stripe revenue on ad journeys | ✕ | ~ | ~ | ✕ | ✕ | |
| Ad spend → campaign ROAS | ✕ | ✕ | ✕ | ✕ | ||
| Delivery proof + match quality | ~ | ✕ | ✕ | ✕ | ✕ | |
| Live capture debug overlay | ✕ | ✕ | ✕ | ✕ | ✕ | |
| Server-side consent enforcement | ~ | ✕ | ~ | ✕ | ~ | |
| AI that cites attribution math | ✕ | ~ | ✕ | ~ | ✕ |
Explore the platform
Attribution
Most attribution runs on pixels that never fired. Intently captures complete signal server-side, credits revenue with nine inspectable models, ties Stripe and HubSpot/Salesforce closed-won to ad journeys, imports ad spend for ROAS, and proves delivery to each ad platform.
Capture
Intently runs as a first-party SDK on your site — not a fragile chain of third-party tags. Page views, forms, scroll depth, ecommerce events, and custom interactions are collected with consent enforced server-side before storage or routing.
Consent
Intently reads consent from OneTrust, Cookiebot, CookieYes, Google Consent Mode, and TCF v2 — then enforces your policy server-side before events are stored or routed. Analytics and marketing consent are evaluated separately.
Delivery
Every enabled destination fires from Intently's servers — Meta CAPI, GA4 Measurement Protocol, TikTok, Snapchat, LinkedIn, Pinterest, X, and Segment. A delivery log records success or failure; Meta sends include Intently Match Score.
Intelligence
Complete server-side capture means AI can answer attribution and intent questions — not just pageviews. Ask from Attribution for cited model/window/ROAS answers; sessions are scored in real time before they convert.
Intently captures what other tools miss, attributes revenue with models you can audit, proves delivery to ad platforms, and uses AI to explain — with citations, not invented credit.
“No single stack gives ad buyers complete first-party capture, nine inspectable attribution models, CRM + spend ROAS, delivery proof with match quality, and AI that cites the math — in one pipeline you can audit end to end.”