Private beta

Why Intently

Know which ads
drive revenue.
Attribution you can defend.

Nine models credit the journeys you captured. Stripe and HubSpot/Salesforce closed-won, ad spend ROAS, and pause or boost with confirm sit on that record, with consent enforced before storage. The delivery log shows which destinations accepted each conversion.

The pipeline

  1. CaptureStage 01

    First-party SDK + Track API on your domain

  2. ConsentStage 02

    Enforced server-side before storage or routing

  3. AttributeStage 03

    Models, journeys, CRM + spend ROAS, pause / scale

  4. DeliverStage 04

    Server-side destinations with acceptance proof

  5. ExplainStage 05

    AI that cites model, window, and ROAS

When you need this

You need good attribution when you are paying for media.

Not when branding is the only goal. When you have to decide what to scale, cut, or defend.

You are paying for media

Know which campaigns and channels drive revenue—not just clicks or last-pixel conversions platforms want you to trust.

Signal is broken

ITP, blockers, and consent shrink what pixels see. Platform ROAS looks complete while the path to revenue is not.

Revenue lives outside the ad UI

Stripe charges and CRM closed-won are what matter. Ads should tie to money and deals, not form fills alone.

You have to defend the budget

Founders, boards, and clients ask why a channel stays. Inspectable journeys and delivery proof beat a black-box score.

Our thesis

Intently credits revenue with nine transparent models you can inspect, ties Stripe and CRM closed-won to the same stored journeys, syncs ad spend for ROAS, and pauses or boosts Meta/Google/Microsoft campaigns from Attribution with confirm. The delivery log shows whether each destination accepted the conversion, with match quality on the send. Consent is enforced before storage. AI cites that credit math.

What the numbers mean

Three distinctions worth keeping straight.

Credited revenue is useful when you can see what was captured, what was accepted, and which model assigned the credit.

First-party still misses touchpoints

Capture lives on your domain, with consent enforced before storage. Browser restrictions, consent denials, cross-device activity, and gaps in the path can still leave journeys short. Models credit what was stored.

Acceptance is a delivery fact

The delivery log shows whether a destination accepted the send. Match quality scores the identifiers on that payload. A person match, and whether the ad caused the sale, are separate questions.

Models allocate observed credit

Nine models distribute credit across the journeys you captured. You can compare them on the same window. Incremental lift is a different test.

The product

Attribution you can open and defend

Models, journeys, Stripe and CRM revenue, spend ROAS, and delivery acceptance in one place — on the first-party record consent allowed through.

  • ✓Nine inspectable models with lookback and per-touch credit
  • ✓Stripe + HubSpot/Salesforce closed-won and Meta/Google/Microsoft spend ROAS
  • ✓Pause or boost campaigns from Attribution (confirm required) on those networks
  • ✓Delivery proof and match quality on attributed conversions
Attribution capabilities
app.intently.io/attribution

Marketing attribution

Last-touch · 30 days

Stripe linked
ChannelConv.RevenueROAS
Google Ads142$48,2904.2x
Meta98$31,4403.1x
TikTok54$12,8802.8x
Organic76$18,220—
All conversions include delivery proof per destination

The pipeline

One pipeline, from first touch
to proven delivery.

Capture, consent, attribution, delivery, and explanation run as one system on one data model. Every credited conversion traces back to the event that produced it and forward to the destination that accepted it.

Stage 01

Capture

One script on your own domain collects clicks, sessions, forms, and conversions — with a server Track API for the rest.

Explore the platform

Go deeper on each layer.

Attribution

Better tracking means better attribution.

Nine inspectable models allocate credit on stored journeys, with Stripe and CRM closed-won, ad spend ROAS, pause/boost write-back with confirm, and a delivery log for acceptance and match quality.

Attribution capabilities

Capture

One script on your domain.

Page views, forms, scroll, ecommerce, and custom events collected first-party, with consent enforced before storage.

First-party capture

Consent

CMP signals in. Policy enforced on the server.

Reads OneTrust, Cookiebot, CookieYes, Consent Mode, and TCF v2, then enforces policy before storage or routing.

Consent orchestration

Delivery

Route once. Deliver everywhere.

Meta CAPI, GA4, TikTok, and the rest fire from Intently servers, with a delivery log for success or failure.

Destination routing

Intelligence

AI on your behavioural data.

Ask for cited model, window, and ROAS answers — grounded in the same reports you can open yourself.

See Attribution Ask

MCP

Same attribution in Cursor & Claude.

A read-only MCP server exposes the same Ask and attribution builders your dashboard uses — scoped to your account API key.

Connect MCP

Ready to see it on your stack?

Intently captures first-party signal on your domain, credits the journeys that were stored with models you can audit, logs whether ad platforms accepted each conversion, lets you pause or boost Meta/Google/Microsoft campaigns from Attribution, uses AI that cites the numbers, and exposes the same data through a read-only MCP server.

See the platform